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Sunday, 21 December 2014

Occult Meanings of Winter Solstice and Christmas

Thank you Justin and julien for posting this!


Occult Meanings of Winter Solstice and Christmas | AstroTheology, Alchemy, Roman Solstice Practices, Occult Symbolism, Santa Claus, Reincarnation

The roots of Astrotheology date back to the times of Atlantis, and were once used as an allegorical Science for Self Discovery. This became the basis for Alchemy, Kabbalah, Astrology, Religion and the Ancient Mystery schools. Later it was used to manipulate the masses, by hiding knowledge of consciousness from the people; known today as Occultism either Light or Dark. An entire host of Exoteric Religions, containing deep Esoteric Allegories, have an Astrotheological basis and are Pandemic throughout Civilizations on Earth.

Note about the Value of a "Religious Experience": While I do contend that Religion in general holds humanity back and is used as a "box" for consciousness, the application of concepts and ideas which are embedded in religion can be of value. The effect that Prayer, Worship and Medication, Mysticism and alike have on consciousness can not be overlooked, and often involves an image of Christ, Buddha, Krishna, Mecca, etc. 

As we discussed in Decoding Fiction - Science of Meaning | As Above So Below (Fractal) Symbolism in Once Upon A Time TV Series, we give meaning to images in this case, as a result of our knowledge and choices. If the Bible for example has a feeling of 'spirit' for you, then this reveals the 'charge' of meaning you have given it. The knowledge presented below does not deture in the least the genuine spiritualizing effects of a authentic Religious experience. Whether it is the Christian Cross or a tree in nature, the effect is the same. The real value can be detected in the quality of one's actions as a result of the experiences they have in their lives. As the adage goes:
"by their deeds you shall know them"
The following is a compilation of posts discussing these topics in detail. 
- Justin

“Many have heard of Astrology and Astronomy. But few there are in the west today that have heard of their parent subject AstroTheology. We insist that this is not by chance.”
Michael Tsarion, “Astrotheology and Sidereal Mythology”

“Official history has been changed to hide the fact that the world has been controlled by the same interbreeding tribe for thousands of years. This is never more so than with the major religions. They all have inner and outer levels of knowledge. The inner level carries the secrets going back to the ancient Mystery schools of places like Sumer, Babylon and Egypt. These include the secrets of the bloodline and only the chosen few are initiated into this awareness. The outer level is where the secrets are hidden in code and allegory and sold, with a deity, to the masses as the 'truth'. 

The New Testament Gospel stories are based on the initiation ceremonies and esoteric secrets including astrology and Sun worship that were performed and communicated in the Mystery schools. But they are presented as a literal story to fool the people; not least Christianity, Judaism and Islam. 
The religions, not least Christianity, Judaism and Islam (all spawned from the same source) are carriers of the secrets (inner) and controllers of the people by hiding the secrets with allegedly 'literal' stories (outer). The same basic 'Jesus' tale of the Son of God who died for humanity was told around the world thousands of years before Christianity.”
David Icke, “Tales From Time Loop
There are actually in total 15 preChristian Gods had traits and stories exactly like Jesus Christ. For example, In 900 BC Krishna was born of a virgin with a star in the East signaling his coming. A tyrant slaughtered thousands of infants trying to kill the new born king. He was a teacher in the temple and a healer who performed miracles, was crucified between two thieves and resurrected from death. Around the same time period in Greece lived the God Attis, born of a virgin on December 25th .
He was martyred on a crucifix, died for 3 days and was resurrected.
Mithra was a Persian God circa 1200 BC who was born of a virgin on December 25th, traveled around with 12 disciples, performed miracles, died for 3 days and was resurrected. He was called the truth, the light, and was worshipped on Sunday.
The very same basic storyline that came out of Constantine’s Council of Nicea in 325 AD already existed for thousands of years.
“Christianity resembled certain elements of Roman belief, particularly the worship of Mithra, or Mithraism. As ‘Protector of the Empire,’ Mithra was closely tied to the sun gods, Helios and Apollo. Mithra's birthday on December 25, close to the winter solstice, became Jesus's birthday. Shepherds were to have witnessed Mithra's birth and were to have partaken in a last supper with Mithra before he returned to heaven. Mithra's ascension, correlating to the sun's return to prominence around the spring equinox, became the Christian holiday of Easter.
 Christians took over a cave-temple dedicated to Mithra in Rome on the Vatican Hill, making it the seat of the Catholic Church. The Mithraic high priest's title, Pater Patrum, soon became the title for the bishop of Rome, Papa or Pope. The fathers of Christianity explained the remarkable similarities of Mithraism as the work of the devil, declaring the much older legends of Mithraism to be an insidious imitation of the one true faith.”

Helen Ellerbe, “The Dark Side of Christian History” (223) 

“Everything Christians believe about Jesus, the Romans and Persians believed about Mithra. Sunday was the sacred day for Mithraists because he was a Sun God and they called this The Lord’s Day … The writer, H. G. Wells, pointed out that many of the phrases used by Paul for Jesus were the same as those used by the followers of Mithra. The Liturgy of Mithra is the Liturgy of Jesus.
When Paul says: ‘They drank from the spiritual rock and that rock was Christ’ (I Corinthians 10:4), he was using exactly the same words found in the scriptures of Mithra. Only the names were changed. In the Gospels, Peter became the Christian ‘rock’ on whom the new church would be built. The Vatican Hill in Rome was said to be sacred to Peter, but this place was also claimed, much earlier, to be sacred to Mithra and many Mithric remains have been found there!”
David Icke, “The Biggest Secret” (1089)
All the following preChristian deities shared the myth of a virgin birth on December 25th, crucifixion and resurrection:
Chrishna of Hindostand, Budha Sakia of India, Salivahana of Bermuda, Zulis and Osiris of Egypt, Odin of the Scandinavians, Crite of Chaldea, Zoroaster and Mithra of Persia, Baal and Taut of Phoenecia, Indra of Tibet, Bali of Afghanistan, Jao of Nepal, Wittoba of the Bilingonese, Thammuz of Syria, Atys of Phrygia, Xamolxis of Thrace, Zoar of the Bonzes, Adad of Assyria, Deva Tat and Sammonocadam of Siam, Alcides of Thebes, Mikado of the Sintoos, Beddru of Japan, Hesus, Eros, and Bremrillah of the Druids, Thor of the Gauls, Cadmus of Greece, Hill and Feta of the Mandaites, Gentaut and Quexalcote of Mexico, Universal Monarch of the Sibyls, Ischy of the island of Formosa, Divine Teacher of Plato, Holy One of Xaca, Fohi and Tien of China, Adonis of Greece, Prometheus of Caucasus, and Ixion and Quirinus of Rome.
(For more info read: “The World’s Sixteen Crucified Saviors – Christianity Before Christ” by Kersey Graves)
“Were you aware that there were fifteen major religions that had the same identical teachings of Christianity? Most people aren't. And I'm very suspect of a sixteenth religion which is copied off of fifteen previous religions, and I am told that this one is the truth.”
Jordan Maxwell, “Matrix of Power”

OK, a little quiz. Who am I talking about? He was born to a virgin by immaculate conception through the intervention of a holy spirit. This fulfilled an ancient prophecy. When he was born the ruling tyrant wanted to kill him. His parents had to flee to safety. All male children under the age of two were slain by the ruler as he sought to kill the child. Angels and shepherds were at his birth and he was given gifts of gold, frankincense and myrrh. He was worshipped as the savior of men and led a moral and humble life.
He performed miracles which included healing the sick, giving sight to the blind, casting out devils and raising the dead. He was put to death on the cross between two thieves. He descended to hell and rose from the dead to ascend back to heaven. Sounds exactly like Jesus doesn’t it? But it’s not. That is how they described the Eastern savior god known as Virishna 1,200 years before Jesus is claimed to have been born.”
David Icke, “The Biggest Secret” (89)
Why do the same stories, dates, numbers, and symbols show up repeatedly in religious myths and texts all across the ancient world?
“This is related to the winter solstice or midwinter festival when the Sun is at the least powerful point in its cycle in the northern hemisphere. They said that on the solstice, our December 21/22nd, the Sun had 'died'. Three days later the 25th they said the Sun was born or born again. Thus we have a long line of Sun gods given the 'birthday' of December 25th. The Jesus of the Gospels is a symbol of the Sun and the stories include a host of other Mystery school knowledge and esoteric concepts.”
David Icke, “Tales from the Time Loop”
“For three days, December 22nd , 23rd, and 24th, the Sun rises on the exact same latitudinal (declinations) degree. This is the only time in the year that the Sun actually stops its movement northward or Southward in our sky. On the morning of December 25th the Sun moves one degree northward beginning its annual journey back to us in the Northern Hemisphere, ultimately bringing our spring. Anything steadily moving all year long that suddenly stops moving for three days was considered to have died. Therefore, God’s Sun who was dead for three days, moves one degree northward on December 25th and is symbolically born again!”
Jordan Maxwell,
Sirius, the brightest star in the night sky, is the star in the East. On Dec. 24th it aligns with the three brightest stars in Orion’s belt which are called (and have been called since ancient times) the “three kings.”
The three kings line up perfectly with Sirius pointing to the exact spot in which the Sun will rise the next morning. The larger constellation in which this takes place was known to the ancients as the “manger” or the “cradle” which is visible just before dawn on Dec. 25th . So the three kings or three magi effectually “follow” the star in the East to the manger, the birthplace of God’s Sun at the Winter Solstice. “Easter” also derives from the Eastern Star Sirius.
The three gifts of the magi are Frankincense, Myrrh, and Gold. Frankincense is an amber resin that was burned at solar temples, Myrrh was known as “tears of the Sun,” and Gold too long represented the Sun in the ancient world.

The recurrent “virgin” theme represents the constellation Virgo, which is Latin for virgin. “The ancient glyph for Virgo looks like an M which explains the M names of “virgin mothers” like Jesus’ mother Mary, Adonis’ mother Myrra, Buddha’s mother Maya, and Horus’ mother IsisMeri. Virgo is also called the House of Bread and the zodiacal symbol shows a woman holding a chaff of wheat, representing the August/September time of harvest.
Bethlehem also means “House of Bread” and is a reference to the constellation Virgo, not a place on Earth. At its lowest point the sky on Dec. 22nd the Sun resides in the Southern Cross or the Crux, a cross formed by stars symbolizing the crucifixion.
After steadily traveling downward since the last solstice, the Sun stops movement at the Southern Crux for 3 days then rises again the Son dies on the cross and after 3 days is resurrected.
“No people of the ancient world believed the Sun to be God. That belongs in the disinformation file. In point of fact, every ancient culture and nation on Earth have all used the Sun as the most logically appropriate symbol to represent the glory of the unseen Creator of the heavens. Here it is important to remember two points.
First, with the exception of Japan, the ancient world mythologies always understood the Sun to be masculine in qualities, and the moon feminine. Second, the English language is derived from the German. In the Germanic, the word Sun is spelled Sonne (Son). The two words can (and have been) used interchangeably … Ancient man saw in his male offspring his own image and likeness, and his own existence as a father was proved by the person of his son.
Thus, it was assumed that God’s Sun was but a visible representative of the unseen Creator in heaven. So it was said, ‘when you have seen the Son, you have seen the Father.’ Said another way is ‘The Father is glorified in His Son’ … The ancient peoples reasoned that no one on Earth could ever lay claim of ownership to the Sun. Such a magnificent heavenly body must belong to the unseen Creator of the universe. It became, figuratively speaking, not man’s but God’s Sun.
It was only a short hop and skip to the understanding that God’s Sun was ‘The Light of the World’ … Logically even if man himself dies, as long as the Sun comes up each day, life on Earth will continue forever. Therefore, it was said in the ancient texts that everlasting life was ‘the gift’ that the Father gives through his Sun.”
Jordan Maxwell,
To ancient man the most dangerous, feared enemy was the unknown darkness of night, thereby making the Sun, the light, heaven’s gift to the world. Without its light we cannot see, without its warmth we cannot move, without its energy our food cannot grow. Our very lives depend on the energy emitting from the Sun, making it our life and savior. God so loves the world that he has given his only begotten Sun so that we may have everlasting life.
That is why in Deut 4:24 and Heb 12:29 God is “consuming fire in heaven.”

The Prince of Darkness is the Dark Evil, the Devil, Devil. God is the Good; God’s Sun is the Light of the World, and the Prince of Peace. The Peace he brings is Solace – Solace again from the word Solar, meaning Sun. In the Egyptian personification, the Prince of Darkness was known as “Set” and the Sun was known as “Horus.” So every night at SunSet the Dark Prince overtakes the world. But every morning the Sun is born again at Sun Rise, Horus is risen on the Horizon.
This is where we get the word “Hero,” the cheer “Hooray!” and also why an interpretation of the zodiac is a Horoscope.
“At daybreak this wonderful newborn child, God’s Sun is Born Again, Horus is Risen. Even today when the Sun comes up we see it on the ‘HorusRisen’ or ‘Horizon.’ His life was also divided into 12 parts or steps across Heaven each day: 12 Horus = 12 Hours. This is the origin of the modern 12 Step Program. Horus is the (newborn) Sun, or the Bringer of the Light. In Latin, Light Bringer is Lucis, or Lucifer, or Luke … God’s Sun brought His wonderful light to the world, and distributed it over 12 months.
So it was said, God’s Sun had 12 companions, or helpers, that assisted His lifesaving work. So it was, God’s Sun had 12 apostles (or months) that followed Him religiously through His life. Incidentally, now you know why the American jury system has 12 jurors who help bring the truth to light, with the ‘Light of Truth’ ... Keep in mind God’s Sun symbolically represented the light of truth, but was condemned by His enemies who could not endure the light of truth in their life. When we are confronted with the harsh realities of life, the light of truth, which we do not wish to face, and which runs counter to our views, such truth is judged in your mind, or judged in the temple area of your brain, and put to death in your head!
Therefore God’s Sun –The Truth and The Light – is put to death at Golgotha, or Place of the Skull, located somewhere between your ears! This putting to death of the light of truth in your mind is always accompanied by two thieves: Regret for the past and Fear of the future. And of course God’s Sun goes to His death wearing a corona – Latin for Crown of Thorns.”
–Jordan Maxwell,
So your “temples” or at the Golgatha (which means Place of the Skull), God’s Sun, the light of truth, is judged and crucified along with the two thieves of past and future.
The Sun’s corona, the plasma atmosphere around the Sun, is then allegorically used as the Son’s (Latin translation) Crown of Thorns.

Cultures all over the ancient world kept track of time and seasons based on the movement of the Sun. They invented circular sundials and sun calendars which recorded daily and yearly time (lunar calendars recorded months). This method of circular solar based time keeping was used by the ancient Mexicans, Mayans, Incas, Aztecs, Sumerians, Babylonians, Assyrians, Egyptians, Celtics, Aryans and more. (
Out of these circular, pictorial Sun calendars developed the Holy cross. The Sun is portrayed on a cross – a circle with perpendicular lines intersecting in the middle, the horizontal axis representing the Spring and Autumn Equinoxes, the vertical axis representing the Summer and Winter Solstices.

Continue Reading HERE:

Saturday, 20 December 2014

Being Prepared is not Fear- do YOU have the power?

As I said in last nights Transpicuous News Report, I am not a negative person, nor a pessimist- far from it in fact.  But I am a Realist, and right now, the Realist in me says "Be Prepared".

At this moment, the world of "Finance" "Economy" and Government idiocy is collapsing all around the globe.  I do not say this lightly.  After posting TN last night, I opened my skype to 5 more news articles that point a very huge finger at just how close the collapse of the current financial system is.

I have written for years about the coming changes to the currently slavery financial system and ultimately it's collapse.  I have also been talking about the fact that the "New" financial system that "they" are putting in to replace it, is just slavery 2.0 edition.  The battle is on at the moment to see which faction will get their agenda and system in place first.  Not that it matters, as each one is just a variation of the slavery/fraud theme, which just puts a different face on who everyone thinks is in charge.  It doesn't matter, one way or the other though, because in my opinion, even their "New" financial system will very quickly been seen for what it is and crash.  The re-phoenixing of the systems is NOT going to work.   Now, as I said in Transpicuous News last night, I do believe that there are those waiting in the wings for the final curtain call, people who are ready and able to pick up the broken pieces and actually FIX the problems that we are currently facing, but before that happens, I think we will have to seen the complete collapse of this fraudulent slave system in it's entirety.

Which brings me to my point: BE PREPARED

I'm not a pessimist and I'm certainly not a fear mongerer. Those who've been reading RTS know that I don't fall for the "fear porn".  But I'm also not willing to gamble my family on the hope that this coming collapse is going to be all unicorns farting rainbows.

Let's play a game of "What if".

What if the big banks- or even just your bank in your local town- goes bankrupt and suddenly shuts it's doors?
-Do you have access to money?  Do you have access to your credit/debit card? Do you have food and supplies on hand to look after your family (and perhaps unprepared friends) for 3 days?  A week? Do you have gas in your car?

What if the big banks close and there is a bank run (which is already been seen in several countries yet covered up by the main stream media)?

What if there is a panic run when people can't get their money, or just freak out about the whole situation?

What if a "state of emergency" is enforced and you are stuck away from home? or stuck at home?

None of these situations are impossible.  As a matter of fact, judging from what is being seen, I would say most of these situations are probable.At this very moment the "Big 5" in the US are completely bankrupt- hence the fact that they passed that lovely "bail out" clause in the US 2015 budget- "they" KNOW what is coming.  European banks are not any better off either.  As matter of fact, the European Union is on the verge of collapse all on it's own, regardless of the global economic situation.

Are you Prepared?  Do you know where everything is that you might need? Do you have a meet up point prearranged with your family and friends just in case you need to leave your home?  These are important questions.

Many of my newer readers may not know it, but I use to be a hard core prepper.  Nick and I recognized back in 2001, then further in 2009, that the current "system" was failing and that it was our responsibility to look after our family.  We had spent years watching various government agencies dropping the ball during major emergencies and realized that we needed to be completely self sufficient.  This meant gathering knowledge because knowledge is the KEY to getting through any situation.  Over the course of several years I gathered an entire hard drive full of information, books, recordings, PDFs, manuals, and lists of resources.  Then the realization hit that to print out all of this information would comprise 10s of thousands of pages.... not exactly something you can carry with you in an emergency situation.  Which left the question of: POWER.  If you have an energy supply, then you always have the ability to charge batteries, to charge laptops, to have light and even heat and refridgeration.  But it comes down to having a power supply that is self sufficient, renewable/self recharging, and is transportable.  This is when Nick began his journey into studying and creating an alternative energy supply.  Nick has been working on several energy designs (we won't use that bad word "free energy", lol) for many years, and has worked on several designs that would allow off the grid power anywhere.

Two days ago we recorded the video (below), and gave the information about crystal batteries and how we are moving forward to the world.  This is vitally important information for those people who are looking for an easily transportable, self recharging power source. We are working on getting the fully documented video instructions out to the public in the next few weeks, but in the mean time, Nick's notes, and this recording are an excellent start to building your own crystal battery.

Crystal batteries have been around in the alternative media circuit for a few years.  Laserhacker proved that his small self recharging test battery is still lighting an led bulb 2 years later, without showing any signs of degradation.  What Nick has done is to morph the salts used, changing how they are mixed and applied it to a car battery- 12 volts of easily moveable/transportable power.  This energy supply can be used to take a room of your house "off grid", or wired in series to create a larger output. It can be used in an RV, camper, boat, cottage, workshop etc... to supply "electricity" for small appliances, power tools, lights, or any other application that falls within the output of the crystal battery itself.  Most importantly, these batteries are  self recharging, cheap to make and easy to build and set up!  Besides the battery itself, all you need is an inverter, and away you go.

Please share this information about the crystal batteries with your networks, groups, friends and families.  The original article with all of Nick's notes is available here:

Even the US treasury Dept knows that shit is about to get real.

Treasury Department Seeking Survival Kits For Bank Employees

This is an article that I first posted in 2012.  It contains a massive amount of information and knowledge and covers a vast amount of topics.  Most of the information is in PDF format so they are easily downloadable, and stored on a hard/external drive.

For me... I'm not going to wait around for anyone else to look after myself and my family.  I'm pretty independent that way- regardless of who the "savior" is that is suppose to be rescuing us all, lol.  

I am my own damn savior.

'nuff said.

Updated and Reposted from April 4th, 2012:

Being Prepared

In the last year, we have had more natural disasters than any other year in the past couple hundred years (or at least, since records have been kept). Hurricanes, tornadoes, floods, earth quakes, wild fires, droughts. If you don't want to think about the economic crisis that is raging around the world, or believe the reports of the massive arrests and changes that are about to happen.... fine. Don't. Instead, think about the natural disasters that could strike. Instead, prepare your family in case of a natural disaster. Do you have enough food and water for your family to survive for 3 days or more? Do you have a way to cook your food without electricity? Do you have a way to keep your family warm without natural gas? If a disaster strikes and you are forced to flee from your home (think: house fire, earth quake, flooding,....) can you get everything you need and get out- in 2 minutes or less? Where are your important papers? Do you have warm clothing ready? Do you have food you can take with you? What about your pets? What about your memories- photos etc? Do you have an emergency meet up place planned just in case your family is at different locations when you need to "bug out" - if you or your partner is at work, how will you find each other?

Review this doc from the USNA about natural disasters;

Review info about creating an emergency plan and an emergency kit:

Remember Katrina- hundreds of people DIED because they were not prepared and just thought that the government would take care of them.... we all know what a mess the US gov. made of that emergency. Do NOT assume that someone else will "take care of it" or that your local government will look after you. YOU need to be responsible for YOUR family. Keeping your head in the sand and ignoring the potential dangers is risking the lives of your family. Being Prepared doesn't have to take lots of money. Being Prepared doesn't have to take a huge amount of time.  But being prepared can save your life. 

Here's some food for thought:

Here's one of my favorite articles of all time about disaster preparations.... who said the CDC doesn't have a sense of humor?!

This site is an excellent place to get great "how to" instructions- for everything from building a shelter, filtering water, lighting a fire, making a survival kit, making solar ovens and dehydrators..... you name it- it's in here:

Here is a huge list of E-Books that have excellent info that can be saved on an external drive or printed off for emergency reference:


Emergency Childbirth

Rixa’s Birth Manual


Canadian Firearms Safety Course

Canadian Restricted Firearms Safety Course


Acorn as Food

Backpack Gourmet

Canning Basics, Wild Game

Canning, Complete Guide

Capturing Heat

Complete Book of Home Preserving

Edible and Poisonous Mushrooms

Edible Wild Plants

Homemade Jerky Drier Instructions

Native Game Recipes

Physical Principles of Food Preservation

Preparing Safer Jerky

Raw Foods for Busy People

Root Cellars Vegetable Storage

Sausage Making

Survival Foods


especially "Where there is no doctor" and "A book for midwives"

Handbook of Medicinal Herbs

Handbook of Medicinal Spices

NOLS Wilderness Medicine


topographical maps of canada

Huge selection of maps of canada on all ranges of topics

MTO road maps of ontario

links to download google maps, mapquest, yahoo maps etc...

Be Expert with Map and Compass 



The Craft of the Knot: From Fishing Knots to Bowlines and Bends, a PracticalGuide

Fishing For Dummies

The Complete Book of Fire: Building Campfires for Warmth, Light, Cooking
The Trapper's Bible: Traps, Snares & Pathguards PDF ebook

Auto Repair For Dummies


Army Survival Field Manual

US Army Survival Manual FM 21-76May 2002

Ranger Handbook  SH 21-76

US Army Survival Manual - 1999 - pdf download 

The Complete Book of Self-Sufficiency

When All Hell Breaks Loose: Stuff You Need to Survive When Disaster Strikes

Essentials of Sea Survival

Firefighter Safety and Survival, 1st ed.

A list of online resources for down loading books and information:

this is a search engine to find free downloadable books

June 1992-
U.S. Army Survival Manual FM 21-76

This is an excellent page with numerous links to downloadable info on foraging, herbals, survival, canning and preserving, making fuel, .... the list goes on and on!

An excellent resource for solar anything- with links to many "how To" sites- definitely one to bookmark

List of Websites:

I find it interesting that NASA has their own "Preparedness" site, eh?

Brian Kelly's Story: A Journey to Discovering Purpose -- Part II

My Story -- A Journey to Discovering Purpose -- Part II
December 18, 2014

This post is not just about a business idea, it's about "Inspiring a Revolution of Change".... ~BK

In Part I, I told my personal journey of self discovery, which can be read here. On my mission to find purpose, here's a quick recap from the last article of the major lessons I learned along the way:
  5. GIVE, GIVE, GIVE & then GIVE some MORE

Part II is all about finding passion through inspiration and taking action. In this blog post I continue to share all of the most profound realizations I have had along my journey to finding purpose. These concepts and formulas can be used and adopted by ANYONE aspiring to make their dream a reality. This is my Story...

Moral of the Story #10: ACTION IS THE KEY TO SUCCESS

"when the time for action has arrived, stop thinking & GO." 

If you have an hour to spare, I go into a lot of detail in my interview with Hope Girl on the current project I'm working on now, how it came to be, what the objective is and how it all plays into my personal vision for the future. A few of the videos I share below are also very beautifully dubbed into this interview. For the sake of redundancy I label which ones those are:

As mentioned in the video with Hope, determining our "why" for this business concept was and continues to be our focus to this day. Answering this question has not only encouraged the biggest breakthrough, for this project specifically. It has also helped me to understand personally, what was missing from past business start-ups I was involved in, and quite possibly what made some of them fall short of reaching the level of success we had intended.

Based on my personal experience in business, I would imagine, when posed with the question, of 'why' most entrepreneurs are in business, these would likely be the most common responses:
"To make money."
"To provide for my family."
"Because I love it."
"Because I enjoy the freedom of working for myself."
"Because I make a great income that allows me to do the things in life I enjoy"
"To make people's lives easier/better by..."
Through everything I learned throughout part I of this story, the above reasons were no longer good enough standing on their own. There had to be a greater purpose than just money, security, stability or even attaining total happiness. The realization here is that securing happiness for just myself is no longer good enough. Although, it is the very crucial first step to sharing happiness with others.

Being an entrepreneur is about improving people's lives by offering a product that solves a problem, simplifies a process, or by offering a service that gives people more quality time to enjoy family, etc. And of course, loving what you do, having freedom and providing for family are all part of what make up the thrill of becoming an entrepreneur.

BUT, if business was designed to make people's lives better/easier or solve a problem, commerce as a whole seems to have missed the mark in a very major way. See for yourself:
  • Almost half the world -- over three billion people -- live on less than $2.50/day
  • At least 80% of humanity lives on less than $10/day
  • 22,000 children die each day due to poverty. And they "die quietly in some of the poorest villages on Earth, far removed from the scrutiny and the conscience of the world"
  • Nearly a billion people entered the 21st century unable to read a book or sign their names
  • Less than 1% of what the world spent every year on weapons was needed to put every child into school by the year 2000 and yet it didn't happen
  • Every year there are 350 - 500 million cases of malaria (a curable disease), with 1 million fatalities
  • Water problems affect half of humanity: some 1.1 billion people in developing countries have inadequate access to water & 2.6 billion lack basic sanitation
  • 1.8 billion people who have access to a water source within 1 kilometer, but not in their house or yard, consume around 20 liters of water/day. In the UK, the avg person uses more than 50 liters/day flushing toilets. The highest avg water use in the world is in the US, at 600 liters/day
  • 1.6 billion people -- a quarter of humanity -- live without electricity
  • For every $1 in aid a developing country receives, over $25 is spent on debt repayment
  • In 1820 the distance between the richest and poorest countries was 3 to 1,in 1992 it was 72 to 1
The stats above barely scratch the surface of the issues facing humanity today. More found here at this link.

Are your eyes opened yet? What do you see in this picture?

$11 billion on ice cream in Europe!? Can you imagine how much opportunity around the world could be created with $11 billion, let alone $780 billion on military spending. I had to wipe my eyes and do a double take when I saw that one.

Here's our main tenet at 9 Gifts of Gaia: All human beings are born with unlimited potential, unlimited capacity and unlimited creativity. No exceptions.

Every year we see multiple global summits that give the illusion that key issues are being addressed and steps have been put in place to solve them. This illusion of change has taken the power out of our hands, and into those who don’t seem to care or do anything about it.

Nobody is going to change the world for us, and if we continue living our lives and being so into our own lives while ignoring what is happening to planet Earth, it’s becoming increasingly apparent that the outcome won’t be sunshine and roses. 

If we've learned one thing it's that the solutions to the world's problems will NOT come from any so-called government or political leaders. They will come from people. People just like YOU. People just like me and millions of other creative minds from all around the world. This is why I believe deep down everyone is an entrepreneur. Everyone is a creator.


I have seen it for myself so many times in my life. As a businessman and as a person in general. Look around you, there's creative people and projects just about everywhere you look. Just imagine what happens when our creative juices are focused on a collective intent for a peaceful, sustainable, poverty free world...

"Why hide your talent in the closet of complacency, when you have greatness within you." 

Moral of the Story #12: KNOW YOUR "WHY" 

"What's your why? When you know why you do what you do even the toughest days become easier." 

The why doesn't start and finish just with business. It can apply to literally everything we do in life. "What's my why?" is just about the best filter we can use to determine the value of whether or not to DO one thing or the other, no matter what IT is. And like the quote above says, when our why is big enough, we will always find our how.

Many of the videos and info that follow are all a result of researching "daring to be different in business." I had no interest in going back into business the old way it was done. My search for purpose was quite literally a combination of going within to see what resonates, as well as digging on the internet :)


"Don't waste time waiting for inspiration. Begin and inspiration will find you." 

Here are a few videos, also dubbed into the interview with Hope, that provided much needed guidance and inspiration on my own personal Journey to Why. Hard not to tear up watching this one in particular.

I gotta hand it to Sevenly for what they have accomplished. Dale Partridge and his undeniable success as CEO of Sevenly has been a HUGE inspiration for me and my partners. To raise over $4,000,000 in $7 increments, while helping over 1.3 million people in the process is not only inspiring, it's a miracle. 

What does this prove? One person with a great idea can make a HUGE impact...

You better believe Dale & Sevenly know exactly what their Why is. 

"There's nothing more powerful than a great idea, whose time has come"

Here is the email I sent to Dale to thank him for the inspiration:

I'll keep this brief because I know you are a very busy guy. I too am an entrepreneur and interestingly enough, used to own and operate a business in Costa Mesa. Now in the process of launching a new business, I found Sevenly in doing research on "daring to be different in business." I felt strongly the entire way we do business was in need of a major over haul. When I found Sevenly and watched your "how it works" video I was blown away. Tears of inspiration flowed down my face...not afraid to admit it :)
What you have created is nothing short of amazing. I know part of your mission was to inspire other businesses to be less profit and more people focused. Consider me a success story. 9 Gifts of Gaia will launch soon, donating $9 from every purchase toward helping to alleviate poverty, followed by what will be a series of other causes and paradigm shifting projects. So, I just wanted to say THANK YOU. You are a bright shining beacon of light this world needs right now. Keep up the good work my friend. Blessings & Namaste.
His response:
Wow thank you man, that means a lot. :) 
Keep fighting the good fight,

Actual advice shared with me by one of my mentors.

There is absolutely no shame in copying someone's idea and adding a few twists to make it your own. These are the basic components and building blocks of innovation. Most commonly, new innovations are a product of taking an existing idea and improving upon it to make it better, more efficient, etc.

Sevenly is an incredible business concept. Leveraging business to support a cause is not a new phenomenon. All they have done, is taken a for-profit business model and placed the cause, as opposed to the product up front and center. That was their twist, and ultimately the main ingredient that resulted in such incredible success.

"You are confined only by the walls you build yourself." 

When diving deeper, one of the only major issues I could find with the Sevenly business model was their charity focused approach. Instantly I had major recall of all the horror stories I've discovered about so many of the major charities.

Some of these stats are mentioned in the video with Hope, so no need to repeat again here. Although, if interested in exploring the deep levels of deception here is a great article.

Below is an excerpt from another article I found which helps to illustrate the fundamental issue between targeting symptoms as opposed to focusing on the actual cause:

(this is a really great article)
Charities often target symptoms, not causes 
The accusation is that charity helps the recipient with their problem, but it doesn't do much to deal with the causes of that problem. 
Particular aspects of this are dealt with in the next two topics. 
It certainly is true that some charities do stopgap or 'band-aid' work, either exclusively or some of the time. 
But in fact, a lot of charity work is devoted to dealing with the fundamental causes of problems: for example trying to reduce global poverty, or doing research into diseases like cancer. 
These two examples highlight very different problems. 
Combating cancer is a relatively simple scientific problem, while global poverty requires more than a scientific operation, or finding a better way to manage world resources. 
Combating poverty involves slow processes of political, cultural and social change, with many stakeholders, significant opposition and serious issues of self-determination and coercion to be navigated. 
And long-term campaigns pose another ethical problem: should we spend to make a better world in 10 years' time if that means that people who we could have fed starve to death tomorrow? 
The famous story of the boy and the starfish shows why using charity to fix individual problems can be very valuable.

If I can just help one person, all of a sudden my life is filled with purpose...

"It is not how much you do, but how much love you put into the doing that matters." 

If so many non-profits and charitable organizations lack transparency, and only target symptoms, not causes, then how can we circumvent the charity and get directly to the individual? 

The answer? (at least one of many. Vid also in presentation)

Truth be told, this whole concept of microfinance didn't sit right when I first discovered it. As an ex-finance guy, I walked away from the business with a very sour taste in my mouth. I felt that all loans were a scam and enslaved honest and hard working people to fictitious, userous debt. I didn't lie to my clients about the types of loans they were receiving, like many in the business did, but at the end of the day it was companies just like mine that played a major role in the housing collapse of 2008. As a result, I put the word "loan" in the same category of all the other 4 letter words that shouldn't be spoken.

Challenging to grasp, especially knowing what I know now, after years of research into how debt, money and credit really work. So, I needed to dive into it a bit to fully understand the mechanics.

The figures and videos shared below helped me to see the light...very quickly.

These statistics are mind blowing. Why more people don't know about this? A basic lack of awareness. Well, it's time for that to change...

Synchronistically, I found this Ted Talk with Dr. Muhammad Yunus who won the Nobel Prize in 2006 for creating microcredit. Microcredit loans to date have pulled close to 100 million people out of poverty by focusing on the cause, not the symptom. These next two videos tell the story of how it all began. Worth watching if you have the time. Or bookmark and come back later. 

After watching this video, I purchased Dr. Yunus' book, Banker to the Poor, on Kindle and read through it in just a few days.

Jessica Jackley, co-founded Kiva after watching Dr. Yunus' video above. More proof one person with an inspired idea can change the world.

"The proper aim of giving is to put the recipient in a place where he/she no longer needs our gift." 

These videos led me to some very profound realizations. For the first time in my life, I started to really understand that quote, "you're either part of the problem, OR part of the solution." The fire was lit. My commitment to becoming a part of the solution has never been filled with such extreme levels of passion and determination. Every fiber of my being is telling me, it's time to take a stand.


"Generosity isn't just about what you do. It’s about who you are. Before it’s a matter of giving or of doing, it’s a matter of being."

Here are a few quotes from Dr. Yunus' book that opened my eyes to not only the reality of poverty, but also the gross misunderstanding around it, as well as our absolute ability to render it a part of our past:
“Once poverty is gone, we'll need to build museums to display its horrors to future generations. They'll wonder why poverty continued so long in human society - how a few people could live in luxury while billions dwelt in misery, deprivation and despair.”  
“When we want to help the poor, we usually offer them charity. Most often we use charity to avoid recognizing the problem and finding the solution for it. Charity becomes a way to shrug off our responsibility. But charity is no solution to poverty. Charity only perpetuates poverty by taking the initiative away from the poor. Charity allows us to go ahead with our own lives without worrying about the lives of the poor. Charity appeases our consciences.” 
“If you go out into the real world, you cannot miss seeing that the poor are poor not because they are untrained or illiterate but because they cannot retain the returns of their labor. They have no control over capital, and it is the ability to control capital that gives people the power to rise out of poverty.” 
“People.. were poor not because they were stupid or lazy. They worked all day long, doing complex physical tasks. They were poor because the financial institution in the country did not help them widen their economic base.”  
“Poverty is the absence of all human rights. The frustrations, hostility and anger generated by abject poverty cannot sustain peace in any society. For building stable peace we must find ways to provide opportunities for people to live decent lives.” 
“I believe that we can create a poverty-free world because poverty is not created by poor people. It has been created and sustained by the economic and social systems that we have designed for ourselves; the institutions and concepts that make up that system; the policies that we pursue.” 
Here's the clincher...

“The needs of people around the world are real and urgent, and how we respond to them will help to determine the future of the human race." 

Why such a strong focus on poverty? Because I believe when one person suffers, we all suffer and poverty results in more suffering than all the various other noble causes combined. I feel very strongly that until we can conquer this issue on a social scale we will be limited in our collective ability to evolve as a species. As I said before, people have within them infinite wells of potential and creativity. However, poverty stunts creativity in a very major way. Pull people out of poverty and what happens is creativity multiplies exponentially.

So, it begs the question, if we carry within us the power to end world poverty, then HOW are we going to do it? This picture illustrates my prediction:

Continue Reading HERE on Brian Kelly's Blog